Turnkey vs. White Label: Weighing Your Options


It’s an argument that is most likely as old as iGaming itself!
Which route should you choose when starting your online gaming business?

Whenever the topic of launching an iGaming platform comes up, “White Label” and “Turnkey” are the main two options which are always tossed around on the table. And they can be confusing if you don’t know what they actually are and how they function.

So, without further adieu, let’s get into it and understand each of them separately, how they work, and which one is best fit for your business.

White Label: All Dressed Up and Ready to Go!

When trying to explain White Label in layman’s terms to a colleague who was new to the industry, one of our writers used the following analogy:

“Imagine you want to start selling a set of unique coffee mugs that have Shakespeare quotes on them. But in order to do that, you need infrastructure which you don’t have. So, you go to a third-party supplier who provides you with everything you need: the mugs, the designs, the printing service, and more. All you need to worry about is marketing your ready-made business! The only catch is that you can’t modify the mugs’ shape and design,
and you mostly have to work with whatever the supplier provides. We call this White Labeling.”

The same concept applies to the iGaming industry. In our context, the supplier provides everything that’s required to kickstart an online gaming business.
This means software, payment solutions, licensing, a casino engine, the whole nine yards. All of this, of course, can be customised to your preferences (but not all of your preferences). This ready-to-go solution is quite popular because it can be easily rebranded and quickly set up if you’re starting from ground zero.

The Cons of White Labeling

There’s a yin to every yang. While certainly efficient to use, a white label iGaming solution can also be problematic from certain aspects. Even though this solution can be rebranded, you may be limited in the amount of things which you can fully customise.
Most white label casinos, for example, are equipped with a certain number of games and providers that are fixed and don’t have much wiggle room. Another common issue is that white label solutions do not allow much room for bespoke development due to the fact that other operators are piggybacking on the same platform you are.

Now that you know how white label works, let’s talk about the next option on the table:

Turnkey: More Control, More Flexibility

On the other side of the spectrum, we have turnkey solutions which are designed to give you more control over your iGaming business. In contrast with white label, your supplier will only take care of the technical side of things, including software, while you will handle the legalities and financial aspect. You will need to get a license and a wallet before you set up your business. Now, that might seem like a con instead of a pro, but it can be done! Check out our guide on obtaining a Curacao license for more information.

Turnkey, just like white label, offers you a ton of flexibility to fully customise different aspects of your business. In fact, you have more control over what you tune up to your liking.
Turnkey also brings with itself a myriad other features such as constant B2B and B2C support, tools designed specifically for risk management, and backoffices that are manageable to the fullest extent. Unlike white label, full-on bespoke development is achievable through a white label solution and can give your business a unique edge in the marketplace.

What You Get With Technamin’s Turnkey Solution

Our turnkey solution is designed to bring you the following:

  • Proprietary software (fully customisable)
  • Online platform and operational system
  • Sports betting engines
  • Various forms of virtual solutions
  • Gaming portfolios
  • Casino and live casino
  • Slot machines
  • Payment methods and gateways
  • Sportsbook software and odds management
  • Risk management and high-risk minimisation strategies

And there’s a lot more where that came from!

Weighing Your Options

Now that you know the difference between white label and turnkey, it’s time for the burning question:

Which one should I pick for my iGaming business?

The answer to that question is totally up to, well, your business!

If you want a lightning-fast iGaming business from scratch, then a white label solution may be the best fit for you.
But if you want to have more control over your business while the provider takes care of the technical side, then you should opt for a turnkey solution instead. Just keep in mind that the latter will require you to obtain a license first. In terms of flexibility and room for customisation, many operators will opt for a turnkey solution which also gives your business a unique identity through bespoke development.

In either case, Technamin is here to help! We have developed a comprehensive set of products and solutions which are here to satisfy the needs of both established businesses, and start-ups that are just gearing up to enter the iGaming industry.
Contact us today, and let’s get the ball rolling!

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